Kingwood College Library

Generation X

Assignment Guide | Principles of Marketing 1311 | Professor Debbie Adams

American Marketing Association photo permission pendingThe best library assignments are ones that use a variety of resources including books, newspaper and journal articles, internet sites, and even videos or audiocassettes. We encourage you to use all of these sources for this paper. You may apply for a library card and request materials online. We hope you will take full advantage of the many resources our libraries offer.

Please contact or Professor Adams with any questions you may have during your research. 


Who is Generation X? Generation X, born between 1965-1976, is well educated and media-savvy. This group makes up the young adult population of the U.S.

Give some background information about Generation X. Who they are, what they like, and how can we successfully reach them?

Find a product that you think appeals to Generation X and describe how it should be advertised. Cite 2 Internet addresses or 2 readings to support your answer.

Avoid Plagiarism its against the law. Do not cut and paste from Internet readings unless so noted. Create your own words and critique what you have read.



librarian.jpg (4337 bytes) Librarian Talk . . . About Getting Started

As you begin, narrow your topic to a size that you can manage.  Consider keywords that will help you find the information you need. These can be names of people, events, or broader identifying terms.  Use these keywords for locating information in the library catalog, electronic databases, and on the internet. Try generation x; marketing youth; marketing demographics; generational differences



librarian.jpg (4337 bytes) Librarian Talk . . . About  Books

Apply online for a library card.   Use your card to 1) Place a Hold on a book  2) Access databases from home. The catalog is online at

Online books are available at NetLibrary.. You will need your bar code for login to create an account.

For books, search the library catalog using keywords such as generation x; target marketing; marketing demographics.

HF5415.127 .M35 2001 Future marketing : targeting seniors, Boomers, and Generation X and Y / Joe Marconi.  c2001. [also available from netlibrary]
HC110.C6 M544 1997 Generation X : the young adult market /  Susan Mitchell.  c1997.

PS3553.O855 G46 1991 Generation X : tales for an accelerated culture / Douglas Coupland. c1991.



librarian.jpg (4337 bytes) Librarian Talk . . . About Finding Articles

Electronic databases are purchased by the libraries for your research use. To find articles in newspapers and journals, letters, reference books, illustrations, photographs and more, use your updated library card to login to the following databases. If you find an interesting article that is not full-text, please give the correct bibliographic information to our and they will see that you get the article. They will need full bibliographic information - and your name and address. Send your phone number as well, so they can contact you if they need to. HINT: For a full list of article databases, go to and use your library card to access these full-text databases from home.

PA Research II/ProQuest | Collection of journal, newspaper, and magazine articles. Includes Advertising Age, American Demographics, the New York Times and the Wall Street Journal.

Business Source Premier | Collection of business journal, newspaper, and magazine articles.



librarian.jpg (4337 bytes) Librarian Talk . . . About the Internet


The Internet will be a wonderful source of original documents. Browse the sites we have suggest below. Remember, you do want to find reputable sites. Look at:

  1. Accuracy
  2. Source - Look at the domain.  .edu   .gov   .org  .net are valid research sources.
  3. Authority - What are the author's credentials?  (Don't quote from another college freshman's paper.)
  4. Coverage - Does the page have the information you need for your research?
  5. Objectivity - If a work is biased, use it - just make sure your professor knows YOU know. And offer both sides of issues, where applicable.

UNACCEPTABLE SOURCE SAMPLE - This appears to be part of a book, but there is nothing we can see that tells you title, author, dates, publisher or any of the other needed information. 

Suggested Web Sites

American Marketing Association |  Marketing Power portal.

Business Owners Toolkit  |  This site describes the kinds of market research you can do from the library and the internet.

Market Segmentation and Targeting From Harcourt College Publishers, here are some studies using various age groups.

Or try and do your own search. Keywords: generation x, marketing, target, youth market


Citing Sources Using the Library MLA Style Guide | Kingwood College library guide. Examples of both paper and electronic citations.

Misuse of Sources | Harvard University excellent brief essay on how to avoid plagiarism. Excellent list of 'how to' and 'how to avoid'.

Online Tutoring | Kingwood College faculty offer free tutoring via email.  They will email or call with answers to your questions.

The Learning Center formerly Academic Support Center   |   Check our TLC hours for in-house tutoring.

Attach your paper to and email to , Assistant Dean. Dr. Terry or one of the writing tutors will read through your paper and make brief comments on your paper and return it to you.

REMEMBER, the expert on this paper is your Professor Adams.

| Talk to a librarian live during library hours. Leave an email during off hours and the library will email you back, ASAP. 

 Kingwood College Library   |  District Library |  NHMCCD Distance Learning    |  

 Page by created September 2002
updated Sept. 12,  2002